Evidence before change

Facts vs. assumptions in a church website review

A public website can show that a visitor encountered missing, contradictory, inaccessible, or outdated information. It usually cannot prove why the issue exists, who caused it, what the church intended, or which replacement product would solve it.

Written by Justin Reed, Church Communications, Inc. · Substantively reviewed August 2, 2026

Use the no-explanation test

Write the observation so that a person who disagrees with your recommendation can still verify what happened. Remove motive, blame, diagnosis, and product language from the first sentence.

Observable fact

“On August 2, the homepage displayed Sunday worship at 10:30, while the Plan Your Visit page displayed 10:45.”

Unsupported assumption

“The staff forgot to update the website and visitors are confused.”

Three columns are better than one conclusion

  1. Observed: the exact public page, action, result, device, and date.
  2. Cannot conclude: intent, internal burden, cause, conversion loss, provider fault, or the correct replacement.
  3. Must verify: authoritative answer, responsible owner, current process, affected audience, and acceptable correction.

Common assumptions to remove

Record evidence without collecting private data

Use the public URL, date, device, screenshot when permitted, visible text, link destination, and reproducible steps. Do not submit sensitive prayer requests, children's information, donor details, private member records, credentials, or real counseling information merely to test a pathway.

Move from evidence to a decision

After the church verifies the authoritative answer and responsible owner, choose:

“Not enough evidence” is a valid result.

Set a verification owner and date instead of forcing a technology decision.

Next step

Use the 30-second service-information test, build the ownership map, or see the Founder-led Public Pathway Review.