Public information

Can a first-time visitor find accurate service information in under 30 seconds?

The test is not whether church staff know the answer. The test is whether someone unfamiliar with the church can find one clear, current answer from a phone without calling several people or searching multiple platforms.

Written by Justin Reed, Church Communications, Inc. · Substantively reviewed August 2, 2026

Run the test with a second person

Choose someone who did not build the page and does not already know the church's schedule. Ask the person to begin wherever a visitor realistically might begin: a search result, social profile, map listing, shared event link, or homepage.

Record these facts

  1. Where did the person begin?
  2. What exact service time did the person find?
  3. Which location or entrance did the page identify?
  4. How many taps or clicks were required?
  5. How long did the person need?
  6. Did another official page show a different answer?
  7. Could the person identify a real contact route for an unanswered question?

Information a useful Sunday path should address

Separate a missing fact from a contradictory fact

A missing answer and two competing answers are different problems. If a page does not state the service time, the smallest correction may be adding it. If the homepage, map listing, social profile, and event page disagree, first identify which source is authoritative and who owns the correction across the other surfaces.

Do not guess.

If a time, entrance, child-safety process, accessibility detail, or holiday schedule has not been verified by the responsible church leader, record it as an unanswered question instead of publishing an assumption.

Choose the smallest responsible response

Set the re-test before closing the task

Name the person who will perform the correction, the person who will approve it, a second person who will re-test from a phone, and the date the result will be checked again. A change is not complete merely because someone clicked “publish.”

Next step

Use the church website ownership map to assign responsibility, or see the complete 45-minute field-guide process.